啟源知識產權代理的部落格

Brand Finance

Interbrand

BrandZ

1

Google

109,470 $m

Apple

184,154 $m

Google

245,581 $m

2

Apple

107,141 $m

Google

141,703 $m

Apple

234,671 $m

3

Amazon.com

106,396 $m

Microsoft

79,999 $m

Microsoft

143,222 $m

4

AT&T

87,016 $m

Coca-Cola

69,733 $m

Amazon

139,286 $m

5

Microsoft

76,265 $m

Amazon

64,796 $m

Facebook

129,800 $m

6

Samsung Group

66,219 $m

Samsung

56,249 $m

AT&T

115,112 $m

7

Verizon

65,875 $m

Toyota

50,291 $m

VISA

110,999 $m

8

Walmart

62,211 $m

Facebook

48,188 $m

Tencent

108,292 $m

9

Facebook

61,998 $m

Mercedes-Benz

47,829 $m

IBM

102,088 $m

10

ICBC

47,832 $m

IBM

46,829 $m

McDonald's

97,723 $m

11

China Mobile

46,734 $m

GE

44,208 $m

verizon

89,279 $m

12

Toyota

46,255 $m

McDonald's

41,533 $m

Marlboro

87,519 $m

13

Wells Fargo

41,618 $m

BMW

41,521 $m

Coca-Cola

78,142 $m

14

China Construction Bank

41,377 $m

Disney

40,772 $m

Alibaba

59,127 $m

15

NTT Group

40,542 $m

Intel

39,459 $m

Wells Fargo

58,424 $m

16

McDonald's

38,966 $m

Cisco

31,930 $m

UPS

58,275 $m

17

BMW

37,124 $m

Oracle

27,466 $m

China Mobile

56,535 $m

18

Shell

36,783 $m

Nike

27,021 $m

Disney

52,040 $m

19

T (Deutsche Telekom)

36,433 $m

Louis Vuitton

22,919 $m

GE

50,208 $m

20

IBM

36,112 $m

Honda

22,696 $m

MasterCard

49,928 $m

21

Mercedes-Benz

35,544 $m

SAP

22,635 $m

SAP

45,194 $m

22

GE

35,318 $m

Pepsi

20,491 $m

Starbucks

44,230 $m

23

Alibaba

34,859 $m

H&M

20,488 $m

Xfinity

41,808 $m

24

Walt Disney

34,454 $m

Zara

18,573 $m

THE HOME DEPT

40,327 $m

25

Chase

33,737 $m

IKEA

18,472 $m

T-Mobile

38,493 $m

26

Marlboro

32,471 $m

Gillette

18,200 $m

nike

34,185 $m

27

Coca-Cola

31,885 $m

American Express

17,787 $m

vodafone

31,602 $m

28

Nike

31,762 $m

Pampers

16,416 $m

ICBC

31,570 $m

29

Bank of China

31,250 $m

UPS

16,387 $m

LV

29,242 $m

30

Bank of America

30,273 $m

J.P. Morgan

15,749 $m

TOYOTA

28,660 $m

31

The Home Depot

30,216 $m

Budweiser

15,375 $m

Walmart

27,934 $m

32

Sinopec

29,555 $m

Hermès

14,210 $m

accenture

27,243 $m

33

PetroChina

29,003 $m

Ford

13,643 $m

Budweiser

27,037 $m

34

Agricultural Bank of China

28,511 $m

eBay

13,224 $m

ZARA

25,135 $m

35

Mitsubishi (Conglomerate)

27,954 $m

Hyundai

13,193 $m

BMW

24,559 $m

36

Citi

27,674 $m

NESCAFÉ

12,661 $m

American Express

24,150 $m

37

Xfinity

26,180 $m

Accenture

12,471 $m

SAMSUNG

24,007 $m

38

Oracle

25,878 $m

Audi

12,023 $m

L'Oréal Paris

23,899 $m

39

Starbucks

25,615 $m

Nissan

11,534 $m

Baidu

23,559 $m

40

Huawei

25,230 $m

Volkswagen

11,522 $m

Mercedes-Benz

23,513 $m

41

Volkswagen

25,014 $m

Philips

11,519 $m

Hermès PARIS

23,416 $m

42

Nissan

24,768 $m

AXA

11,073 $m

Pampers

22,312 $m

43

IKEA

24,119 $m

Kellogg's

10,972 $m

movistar

22,002 $m

44

CVS

23,286 $m

Goldman Sachs

10,864 $m

intel

21,919 $m

45

Siemens

23,088 $m

L'Oréal

10,674 $m

SUBWAY

21,713 $m

46

Ford

22,432 $m

Citi

10,599 $m

ORACLE

21,359 $m

47

Tencent

22,287 $m

HSBC

10,534 $m

RBC

21,145 $m

48

UPS

22,128 $m

Porsche

10,129 $m

HSBC

20,536 $m

49

Chevron

22,058 $m

Allianz

10,059 $m

HUAWEI

20,388 $m

50

Vodafone

21,831 $m

Siemens

9,982 $m

NTT

20,197 $m

51

Orange

21,526 $m

Gucci

9,969 $m

FedEx

19,441 $m

52

Honda

21,318 $m

Canon

9,788 $m

PayPal

19,156 $m

53

China State Construction

21,050 $m

HP

9,541 $m

IKEA

18,944 $m

54

ExxonMobil

20,736 $m

Danone

9,322 $m

China Construction Bank

18,770 $m

55

Cisco

20,734 $m

adidas

9,216 $m

ExxonMobil

18,727 $m

56

HSBC

22,907 $m

Adobe

9,060 $m

TD

18,551 $m

57

VISA

20,660 $m

Hewlett Packard Enterprise

8,951 $m

Shell

18,346 $m

58

SoftBank

20,621 $m

3M

8,947 $m

Colgate

17,740 $m

59

Intel

20,369 $m

Nestlé

8,728 $m

Citi

17,580 $m

60

Hyundai

19,975 $m

Starbucks

8,704 $m

Commonwealth Bank

17,437 $m

61

Nestlé

19,416 $m

Sony

8,474 $m

PING AN

17,260 $m

62

SK Group

19,358 $m

Colgate

8,325 $m

orange

17,180 $m

63

H&M

19,177 $m

Morgan Stanley

8,205 $m

HDFC BANK

17,137 $m

64

BP

18,857 $m

Visa

7,815 $m

MOUTAI

16,983 $m

65

Total

18,514 $m

Cartier

7,547 $m

YouTube

16,785 $m

66

PwC

18,510 $m

Thomson Reuters

7,100 $m

CISCO

16,725 $m

67

Pepsi

18,279 $m

LEGO

7,024 $m

Gillette

16,278 $m

68

Dell

18,186 $m

Banco Santander

6,702 $m

COSTCO WHOLESALE

16,257 $m

69

Bosch

17,991 $m

Kia

6,683 $m

BT

16,026 $m

70

China Telecom

17,599 $m

Huawei

6,676 $m

DHL

15,844 $m

71

Accenture

17,464 $m

Mastercard

6,350 $m

us bank

15,202 $m

72

Sumitomo (Conglomerate)

17,209 $m

FedEx

6,255 $m

Agricultural Bank of China

14,981 $m

73

FedEx

17,092 $m

Land Rover

6,095 $m

CHASE

14,289 $m

74

Target

17,016 $m

Johnson & Johnson

6,041 $m

JP Morgan

14,129 $m

75

au

16,919 $m

Panasonic

5,983 $m

ANZ

14,044 $m

76

Johnson's

16,829 $m

DHL

5,715 $m

HP

14,018 $m

77

Deloitte

16,776 $m

Harley-Davidson

5,671 $m

Siemens

13,947 $m

78

Boeing

16,333 $m

Netflix

5,592 $m

China Life

13,910 $m

79

Ping An

16,324 $m

Discovery

5,411 $m

LinkedIn

13,594 $m

80

Walgreens

15,969 $m

PayPal

5,408 $m

Gucci

13,548 $m

81

Santander

15,929 $m

Tiffany & Co.

5,394 $m

KFC

13,521 $m

82

FOX

15,814 $m

Jack Daniel's

5,332 $m

Lowe's

13,375 $m

83

Spectrum

15,738 $m

KFC

5,313 $m

Ford

13,065 $m

84

JP Morgan

15,710 $m

Salesforce.com

5,224 $m

pepsi

12,730 $m

85

Allianz

15,197 $m

Heineken

5,181 $m

Sinopec

12,639 $m

86

SAP

15,158 $m

Burberry

5,135 $m

ebay

12,365 $m

87

American Express

15,014 $m

MINI

5,114 $m

Bank of America

12,286 $m

88

Hitachi (Conglomerate)

14,766 $m

Ferrari

4,876 $m

Telecom Australia

12,273 $m

89

Uber

14,596 $m

Caterpillar

4,868 $m

ALDI

12,273 $m

90

Zara

14,399 $m

Sprite

4,842 $m

salesforce

12,234 $m

91

China Merchants Bank

14,269 $m

Shell

4,823 $m

HONDA

12,163 $m

92

Lowe's

13,938 $m

John Deere

4,783 $m

NETFLIX

12,057 $m

93

NBC

13,736 $m

Corona

4,776 $m

Snapchat

12,026 $m

94

BNP Paribas

13,644 $m

Prada

4,716 $m

Bank of China

12,013 $m

95

Costco

13,455 $m

Dior

4,587 $m

SoftBank

11,964 $m

96

Unitedhealth

13,379 $m

Johnnie Walker

4,405 $m

Sprint

11,795 $m

97

JD.com

13,377 $m

Smirnoff

4,288 $m

AIA

11,691 $m

98

EY

13,357 $m

Tesla

4,009 $m

Adobe

11,649 $m

99

MUFG

13,215 $m

Moët & Chandon

4,006 $m

Red Bull

11,567 $m

100

WeChat

13,189 $m

Lenovo

4,004 $m

NISSAN

11,341 $m

Total:

2.88 $Trillion

Total:

1.87 $Trillion

Total:

3.63 $Trillion